"with a view to exploiting and maximising its brand and commercial revenues..."

"I think the club will be even more popular in Malaysia if it is rebranded Kuala Lumpur FC and plays its home games there. If that's the price Blue Birds' fans must pay for premier league football, then it is surely a price worth paying." - BBC online commentator

Read more here:- Cardiff City confirm re-branding

Brothers in Arms: SV Austria Salzburg fans tell it like it is.