"To take this vital piece of identity away from a team smacks of a callous
disregard towards the fans.
...
A football club becomes one’s identity, being a fan is investing a small piece
of yourself in that club. To have that identity stripped and marketed to make it
seem more attractive in a different country is to whore the club."
"Tan should, perhaps, be reminded that whilst he has bought the limited company
that owns Cardiff City, he hasn’t bought Cardiff City FC itself. The “Football
Club” as an entity can be difficult to define, remaining just out of reach of
those that would seek to package it up to sell it. It rests within all of the
supporters, a collection of shared memories and experiences that cannot be
bought or sold. It should be of considerable concern to those running the club
that a new owner is behaving as if these considerations do not matter, he should
be politely reminder that other avenues for his investment money do exist."
Read more here:- Red Mist Descends For The Bluebirds and here Turning From Blue To Red: Cardiff City's Backfiring Rebranding Exercise
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