3 o'clock on a Saturday

Super League Liner

United owners take helicopter back to London...

...United fans take train.

Read more here:- Up up and away

While the majority eat ice creams...

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AS Magenta v Auckland City FC, February 2011

One of my favourite photos.  9 players ready, willing and able to play for the All Whites thanks to ACFC.  Good news is they're all back this season.

Photo by Alaine Vartane

Rich, richer, richest

Michael Cockerill does his best to explain why fans of "football" could be forgiven for not supporting the A League this season.  Spot how many times he uses the words "rich", "richer" "richest" etc.

Read more here:- A richman's toy (warning: reading this will make you feel ill)

See if you can find: money; billion; richest; revenue; dollars; investment; million; investors; economy; spend; red ink; corporate networks; government networks; speculate; accumulate; highest-paid; and bank.

It matters. It matters a lot.